Do you remember Icelandic volcanic ash news from the past spring? I do. Did you know that during this period there was tens of promotional offers from various companies, who tried to earn from this multinational event?
One of the firms who took advantage of it was the one behind the popular travel books – Lonely Planet. Their offer was called “Volcano Relief Sale“. During three days all iPhone users could download free city guides for cities like Amsterdam, Barcelona, Berlin, Budapest, Copenhagen, Istanbul, London, Moscow, Munich, Paris, Rome, Stockholm and Vienna.
Users like me did download most of them almost instantly.
Because this is the most cheapest way to travel around the Europe.